Dorna Sports And LaLiga Unite To Fight Piracy Issue
February 6, 2020
LaLiga and Dorna Sports have reached an agreement that will see LaLiga’s technological content protection department lend its anti-piracy services to the competitions managed by Dorna Sports. These include the Italian-based Dorna WSBK Organization, which runs the WorldSBK superbike championship.
With the signing of this agreement, both LaLiga and Dorna Sports reinforce their commitment to protecting global content distribution in collaboration with television operators and digital platforms.
As part of this partnership, LaLiga will use its own anti-piracy tools to monitor and eliminate illegal MotoGP™ and WorldSBK audiovisual content hosted on social networks, digital platforms and mobile apps.
Fake profiles that make fraudulent use of the logotype and name of Dorna Sports will also be monitored and eliminated, as well as those pertaining to Dorna’s competitions.
In addition, LaLiga’s human, technical and legal resources will be used to monitor and de-index those pages that illegally publish Dorna Sports content from search engines. The tools created by the LaLiga technological content protection team also allow the tracking, pursuit and compilation of legal evidence in order to fight illegal transmissions via IPTV and cardsharing.
Javier Tebas, President of LaLiga said: “With this alliance, LaLiga extends its commitment to fighting audiovisual piracy. Joining with Dorna Sports motivates us to keep working to protect competitions’ audiovisual value. Fighting against piracy is a top priority for LaLiga and we’ll continue to invest in technical tools and human resources to keep advancing in this field.”
Manel Arroyo, Managing Director of Dorna Sports added: “The signing of this agreement between LaLiga and Dorna Sports shows our complete commitment to the fight against piracy. The protection of audiovisual rights is and always has been of utmost importance for us because, due to the exclusive and attractive nature of the content we produce, it suffers much more from the consequences of piracy. Both MotoGP and WorldSBK will greatly benefit from the tools created by LaLiga’s technological protection team, which is a global point of reference and therefore a guarantee of security for our championships.”