Dorna Renew MotoGP Agreement with Hertz
May 6, 2011
MotoGP rights holders Dorna Sports have signed a year’s extension to their existing agreement with Hertz which will see the rental company continue to provide Dorna with a range of services throughout the 2011 season of the World Championship.
After the relationship between the two companies began in 2010 and was successfully developed throughout the year, sickness the organisers of MotoGP will continue to benefit from the rental of Hertz cars, as well as the services of the Hertz Equipment Rental company Hertz Energy Services (HES), which provides portable power and temperature control solutions for sports events, concerts, festivals and industries.
Hertz will facilitate the smooth operation of each round of the FIM World Championship through the provision of the aforementioned vital services.
Managing Director of Dorna Sports, Pau Serracanta said: “We are very happy to be working together with Hertz for a second year. This new agreement, which originally began in 2010, is a clear result of a great working harmony between both parties. It also demonstrates that we are working with a clear vision of the future in which the alliance between Dorna and Hertz can last for many years”.
Olivier Lecoq, Vice President Marketing of Hertz Europe, added: “We have extended this agreement with Dorna for a further year as MotoGP provides a platform which is helping us to be one of the best known brands, and the understanding between the two parties has been very positive. To be tied to a brand as strong as MotoGP, during a time in which the world’s economic situation is complicated by the financial crisis, is a guarantee and we look forward to continuing to work together for a long time”.