Doosan Extend British Open Sponsorship

July 11, 2012

South Korean conglomerate Doosan will continue its sponsorship of The British Open, price widely recognized as the most prestigious of the four major golf tournaments in the world.

The sponsorship forms an important part of Doosan’s marketing strategy and reflects the company’s continued global development. Through its UK-based subsidiary Doosan Power Systems the company is committed to pursuing further contracts and investment in the UK and Europe in its core market, power generation.

“We are delighted to continue our successful relationship with The Open as a patron as it is an excellent opportunity for Doosan to raise its profile throughout the world.” explains Jean-Michel Aubertin, Chief Executive Officer (CEO) of Doosan Power Systems.