Don Miguel Gascón, one of Argentina’s most prestigious and historic brands of Malbec wine has extended its sponsorship of the 2012 Maserati Miami Beach Polo World Cup VIII, taking place on the sands of South Beach in Florida, April 26th through April 29th, 2012.
This year marks the second year in which Don Miguel Gascón has stamped its authority on the world of Beach Polo as the official wine of The Miami Beach Polo World Cup, crystallizing its close partnership and continued journey with The Polo Life, LLC, a Florida-based organization responsible for producing professional Beach Polo competitions around the world. Gascón Winery will be sponsoring two teams – men’s and women’s – competing in this year’s event, that will battle it out with vigor and grace during the world’s largest and longest-running professional Beach Polo tournament.
Don Miguel Gascón will also be prominently featured in the Miami Beach Polo World Cup Village. Attendees are invited to visit the on-site Gascón Tasting Tent in which comfortable seating allows guests to have a front-row view of the polo, while at the same time sample the elegant style of Gascón’s most acclaimed Classic Malbec or Reserva Malbec, as the perfect accompaniment to an afternoon’s sporting entertainment.
“We are proud and very excited to be returning to this year’s Miami Beach Polo World Cup,” said Don Miguel Gascón Winery President, Ernesto Catena. “The Polo Life has taken ownership of professional Beach Polo and has turned the traditional game into a fun and exciting contemporary format that still maintains the sophistication and exhilaration of Arena Polo. Our company reflects the values and traditions the sport continues to represent and we look forward to developing our partnership with The Polo Life Tour and being part of its vision for Beach Polo in the U.S and internationally.”
Argentina is considered the birthplace of polo from as far back as 1875, and is regarded as one of the country’s two national sports, with the capital city of Buenos Aires hosting more than 30,000 polo fans each year at the Argentine Open, considered the world’s most prestigious polo tournament, along with The Palermo Open, Hurlingham Open, and the Tortugas Open, otherwise known as the “Triple Crown.”
by Ismail Uddin