Domino’s Serve Up New Deal With Sky Sports News

Domino’s has strengthened its partnership with Sky Sports News in a bid to increase brand awareness among sports fans.

The U.S. pizza giant has agreed to sponsor the London-based rolling news channel on a daily basis, between 5pm and 7pm. According to reports, the 8-month deal expires at the end of this year.

Domino’s hope the move will help boost their ‘Official Food of Everything’ strategy.

Paul Barrett, Head of Commercial Partnerships at Sky Media, said of the partnership: “We are delighted to further extend our relationship with Domino’s, and to continue developing strategies that utilise our content, data, and addressable ad products to drive Domino’s business forward.”

Nearly seven million people tune into Sky Sports News every month.