Dollar General Secures Sponsorship Deals with Two Nascar Teams

October 13, 2011

Dollar General, chain of variety stores in the US, announced its new sponsorship agreement with Nascar’s Joe Gibbs Racing (JGR) that includes contenders in both the Sprint Cup Series and Nationwide Series in 2012. Dollar General also announced plans to continue its Camping World Truck Series sponsorship with Kyle Busch Motorsports (KBM) in 2012.

Rick Dreiling, Dollar General’s chairman and CEO, said: “Dollar General is excited to partner with Joe Gibbs Racing and Kyle Busch Motorsports in 2012. Dollar General’s 2012 racing program will be primarily focused on NASCAR. We chose to increase our presence in NASCAR because it is a sport that reaches our customers. We look forward to working with JGR and KBM to help us continue to build our brand through NASCAR.”

Dollar General will become the primary sponsor of JGR’s No. 20 Toyota Camry, driven by Joey Logano, for 12 NASCAR Sprint Cup races. In addition, Dollar General will be the primary sponsor of JGR’s No. 11 Toyota, driven by Brian Scott, for a full season in the Nationwide Series. In 10 Nationwide races, Dollar General will also support an additional JGR car, either No. 18 driven by Kyle Busch or No. 20 driven by Logano. In the Camping World Truck Series, Dollar General will return for 10 races with KBM. The No. 18 truck will be driven by Busch.

Joe Gibbs, owner and founder of JGR, commented: “We are thrilled to have Dollar General partner with us at Joe Gibbs Racing. Dollar General is one of the fastest-growing retail brands in the country because of its ability to deliver value and convenience, and our goal is to promote the Dollar General brand by delivering victories on the track. This is an exciting day for JGR and NASCAR.

“Everyone at KBM couldn’t be happier that DG is returning for more truck racing next year,” said Busch. “I’m grateful to be driving for Dollar General in both the truck and Nationwide series. Our team will work hard to continue to put Dollar General in victory lane.”

The 2012 season marks Dollar General’s eighth year of NASCAR sponsorship, which to date has included the Dollar General 300 race at Charlotte Motor Speedway and the Dollar General 300 Powered by Coca-Cola at Chicagoland Speedway.