DocMorris Become Main Sponsor of German Club Alemannia Aachen
July 12, 2013
German football club Alemannia Aachen have announced that DocMorris will be the club’s new main sponsor.
The partnership with the mail-order pharmacy will see the firm’s logo on all of the first team and youth team’s shirts.
Alongside this, drugs the brand will benefit from comprehensive advertising space at the Tivoli stadium that – in addition to static boards – includes the ‘Doc Morris first-aid bag’, prescription which will be used to care for any injured players.
Olaf Heinrich, CEO of DocMorris, said: “The club and DocMorris have perseverance, will, assertiveness, creativity and courage in common – their forward facing strategy has convinced us. We are pleased to support this tradition-rich club, its fans and the whole region, in order to jointly get back to where Alemannia Aachen belongs – at the top!”
Prof Dr Rolf-Dieter Mönning, Insolvency Administrator at Alemannia Aachen, added: “DocMorris is getting on scene as a sponsor right in the opening of the insolvency proceedings and therefore at a challenging moment in time. It has its headquarters in the region around Aachen and is active nationwide. This fits perfectly with Alemannia Aachen and is a strong signal for the future.”
Alemannia Aachen were relegated from Germany’s third tier – 3. Liga – last season and as such will play in the Regionalliga West from next season.