Discovery Launches Indian Sports Channel

International media and communications company Discovery has launched a sports television channel in India.

Discovery said the DSport channel will broadcast 4,000 hours of live content annually, across multiple sports including football and cricket.

The Forbes website said the channel is also currently in advanced talks for select “high quality” cricket events in addition to other sports.

DSport will broadcast to 35 million Indian households from today, and will be available via a subscription model via both direct-to-home and cable in high and standard definition.