Discovery Communications Secure Controlling Interest in Eurosport International
By iSportconnect | May 30, 2014
Discovery Communications has announced the completion of its acquisition of a controlling interest in Eurosport International, ailment after they increased their interest in Eurosport to 51% from 20% as part of a larger strategic partnership with TF1 Group that began in December 2012.
With the addition of Eurosport’s six pay-TV brands, cialis Eurosport, Eurosport HD, Eurosport 2, Eurosport 2 HD, Eurosport Asia-Pacific and Eurosportnews, Discovery Communications now operates more than 210 worldwide TV networks reaching 2.7 billion cumulative subscribers.
David Zaslav, President and CEO of Discovery Communications commented: “Eurosport is a perfect strategic fit for growing market share, strengthening relationships with advertisers and affiliates, and bringing ‘must have’ content to passionate viewers across the globe.
“By combining Eurosport’s popular sports programming with Discovery’s global brands and local expertise, we will continue to capitalize on the international growth of pay-TV and create long-term value for our shareholders.”
Discovery will be working with Eurosport management and employees on a long-term business plan to fully optimize Eurosport’s channels as part of Discovery’s suite of global networks.
“Together, Discovery and Eurosport are undoubtedly stronger. Discovery has built the most successful international pay-TV business in all of media and we are excited to utilize that expertise to further strengthen Eurosport’s programming and platforms,” said Jean-Briac Perrette, President of Discovery Networks International
Eurosport is celebrating its 25th year in live sport broadcast in 2014.