Discovery Communications partners with RAI for Olympic Winter Games
January 10, 2018
Discovery Communications has partnered with Italian TV channel Rai to broadcast the Olympic Winter Games PyeongChang 2018.
Rai will present a wide selection of free-to-air coverage – up to 100 hours – on to two television channels and digital simulcast, ensuring the widest possible audiences can follow every Italian medal hopeful in their pursuit of gold.
Peter Hutton, Eurosport CEO said: “In another ground-breaking Olympic-first, our partnership with RAI and national broadcasters across Europe means Discovery is well on track to engage more people, on more screens, with the Olympic Winter Games than ever before.
“With the foundation of offering every minute for Europe for the first time, our all-screen strategy across our digital services and social media platforms will see us go even further and reach new and younger audiences.”
Alessandro Araimo, executive vice president and general manager, Italy, Discovery Networks International said: “Thanks to the coverage of premium live sport events, Eurosport keeps growing in Italy.
“We are working hard to ensure we meet the high expectations of viewers every day and it is therefore a particular privilege to offer more comprehensive coverage of the Olympic Winter Games in Italy than ever before. We are sure the new agreement is a big win for the viewer and look forward to collaborating with Rai for the Games.”
Discovery Communications holds the exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through the 2024 Olympic Games, announced with the International Olympic Committee in June 2015.