Discovery announces Olympics agreement with Belarus national TV

Discovery Communications has announced a new Olympic Games agreement with Belarus National State Broadcasting to ensure wide viewership in the Eastern European nation. The partnership includes the upcoming PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games. 

The deal will bring the Games to fans across multiple platforms including free-to-air, ed pay-TV and digital on the go through Eurosport platforms. 

Discovery Communications has sub-licensed to Belarus National State Broadcasting exclusive free-to-air audio visual and non-exclusive radio rights for the 2018 Olympic Winter Games and 2020 Olympic Games. The national broadcaster has been granted digital rights for the content they broadcast on their linear television channels. Eurosport maintains the rights to air every moment on pay-TV and through its digital services.

“Our new agreement with Belarus National State Broadcasting will help guarantee that the country can get behind their athletes at the Games and fans can see every minute through Eurosport channels and digital platforms. Through this partnership we take another step in our goal to bring the Games to more people on more screens than ever before, link ” said Kasia Kieli, President of Discovery Networks Central & Eastern Europe, Middle East and Africa. 

Aliaxandr Kaziukevich, Head of Sports Channel Belarus 5, added, “Belarus National State Broadcasting has exclusively aired the Olympic Games in Belarus for many years, and we are happy we can continue to give our TV audiences and fans free access to the best moments of the Belarusian athletes in the Olympic arenas. The cooperation with Discovery Communications will enable us to take yet another step towards the development of sports broadcasting on the national media market.”

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