Discovery Adds Ladies European Tour To GOLFTV
By Sree Varma | December 20, 2018
Discovery has acquired rights to the Ladies European Tour for its new GOLFTV platform.
As part of the multi-year agreement, GOLFTV will showcase all Ladies European Tour events from January 2019, including the Aberdeen Standard Investments Ladies Scottish Open, Hero Women’s Indian Open and Andalucia Costa del Sol Open de Espana season final, as well as the Golf Sixes.
The new on-demand OTT service will also provide live coverage of the next two Solheim Cups in 25 countries in Europe.
Mark Lichtenhein, Chairman of the Ladies European Tour, said: “Building on our long-standing relationship with Discovery, it’s fantastic for the LET to be joining GOLFTV’s ground breaking new streaming service. Digital distribution has long been a critical component for women’s golf and it’s very exciting to now be positioned under one roof with the men’s game.”
Alex Kaplan, President and General Manager, Discovery Golf, said: “We’re excited to welcome the Ladies European Tour and Solheim Cup to the GOLFTV family, signifying another milestone in our journey to becoming the true ‘digital home of golf’ for fans. As we prepare to launch the service, GOLFTV continues to build a portfolio of must-have content and events for golf fans. Our new relationship with the Ladies European Tour underlines our ambition to showcase women’s golf on a global platform, and feature the world’s greatest players, every week of the year.”
Under the agreement, Discovery will have the ability to sub-license the Ladies European Tour TV and digital coverage as part of a broader strategy to grow viewership of the Ladies European Tour.
Starting in 2019, GOLFTV’s portofolio also includes PGA Tour and European Tour.