Director, Marketing – National Hockey League

October 3, 2016

Location: New York, USA

Closing date: 25th October 2016

Overview: 

The National Hockey League is seeking a Marketing Director to work on the strategy, development and implementation of marketing & media campaigns to support the NHL brand, events, products & media properties.

The position will:

  • – Develop and execute (from inception to completion) marketing objectives, strategies, tactics & measurements that support the League’s overall marketing and business goals.
  • – Work with internal NHL departments & business units (e.g. NHL.com, NHL Network, Events, Consumer Products, etc) to develop annual marketing & media plans that will help achieve specific marketing & business goals.
  • – Manage relationships and campaigns working with partners (e.g. agencies, production companies) and the NHL’s in-house creative/production department.
  • – Participate in consumer research and market analysis – gathering quantitative & qualitative data from a variety of primary & secondary sources (e.g. Nielsen, Scarborough, Simmons, etc) to identify consumer insights, segments and market opportunities.
  • – Collaborate with the NHL’s US and Canadian national rightsholders (NBC, Rogers Sportsnet, TVA) on marketing campaigns to drive viewership for weekly telecasts & major events (e.g. Winter Classic, All-Star-Weekend, Stanley Cup Playoffs, etc).
  • – Work with the NHL Sales department to develop and execute sponsorship opportunities connected to NHL marketing initiatives (e.g. All-Star Fan Vote, Playoffs Bracket Challenge, etc).
  • – Lead the media planning & negotiating of local market buys and partnerships to support NHL events within the host cities – working collaboratively with the NHL Events & Sales departments, as well as the local club.
  • – Optimize the NHL’s owned, earned & paid media across all channels to maximize its impact for marketing initiatives/campaigns – including working with the NHL’s social media, database/CRM & editorial content teams.
  • – Work with analytics partners (internal & external) to establish KPIs and measure marketing/media performance to determine if original objectives & strategies are being met.
  • – Develop and manage media & production budgets for a variety of marketing initiatives/campaigns.
  • Qualifications:

The qualified candidate will have a minimum of 10 years of marketing/advertising experience at an agency or company and significant experience planning & managing large campaigns across multiple media channels (TV, radio, print, digital, social, OOH, etc). Bachelor’s degree required.

The ideal candidate should have strong written, verbal & interpersonal communication skills, be detail oriented with strong analytical skills and have the ability to work and adapt in a fast paced environment. Marketing/media experience at a sports league, club or television network is a plus. Knowledge and understanding of hockey is a plus.

How to apply: 

Note: When you apply for this job online, you will be required to answer the following questions:

1. This position is located in NYC. If neessary, are you able to relocate at your own expense? (The NHL does not pay relocation fees).
2. Do you have the legal right to work in the United States?
3. What are your salary requirements for this position?
4. Where have you previously worked where you were responsible to develop marketing and media plans?
5. Do you have marketing/media experience at a sports league or club? If yes, where?
6. On a scale of 1-10, please rate your knowledge of the NHL.

Apply HERE