Director, Consumer Products Licensing & Retail – WWE

October 25, 2016

Location: Shanghai, pills China (WWE)

Closing date: Until filled

Overview: 

WWE is a publicly-traded, global entertainment company with more than 700 employees whose mission is to put smiles on people’s faces. WWE’s PG, family-friendly programming is broadcast in more than 150 countries and 35 languages and reaches more than 650 million homes worldwide. In 2013, WWE had more than $500 million in revenue, generated by Television Licensing and Programming, Pay-Per-View, Digital Media, Film, Publishing, Live Events, Sponsorship, Consumer Products and International Businesses. Other business units include Television Production, Talent Management and Development, Marketing, Creative Services, Communications, Finance, Human Resources, and Legal.
In February 2014, WWE launched WWE Network, the first 24/7 streaming network that provides access to live and scheduled programming, including all 12 live pay-per-view events, as well as the most comprehensive video-on-demand library. WWE’s flagship program, Monday Night Raw, is consistently a top-rated program on cable and is the number-one rated program on USA Network. Friday Night SmackDown has been the number one rated show on Syfy since its debut in 1999.
WWE is a global leader in social and digital media with more than 320 million social media followers and nearly 14 million monthly unique visitors to WWE.com. In 2013, WWE was named one of the most “social” brands by Forbes. The WWE App delivers a revolutionary second screen experience and has been downloaded nearly 12 million times in more than 220 countries.
WWE is committed to leveraging the power of its brand and platforms to help address important social issues worldwide including diversity and inclusion, education and military support as well as providing hope to those in need. For more information on our corporate social responsibility programs visit https://community.wwe.com/.

Key Responsibilities

– Responsible for building a broader licensing program across Greater China and the rest of Asia
– Work with partners to create and implement annual business plans to include financial, retail, product and marketing objectives
– Provide quarterly analysis, identifying any risks and potential opportunities
– Support new and existing licensees through deal memo processing, creative/art bank commercial questions, live show ticket requests, promotions in store/at retail, PA requests, promotional opportunities, sales/retail support, develop distribution channels, retailer management, develop marketing and promotions plans and brand updates
– Build relationships with global toy, interactive, home entertainment and publishing partner distributors
– Work closely with the regional team bringing together China and the rest of Asia regarding strategy, business plans, reporting, cross line of business promotional information, and sharing this with WWE partners
– Set up and coordinate licensee summits, sales training, retail management and brand presentations to potential partners and retailers/ distributors
– Help troubleshoot to ensure our brand extension program is managed effectively and efficiently and to work closely with the marketing and digital team
– Manage and maintain records, including deal memos, contracts etc.
– Coordinate and collect quarterly royalty statements and forecasting in-line with WWE timelines
– Other duties as assigned

Skills & Experience Required

Essential:

– 10+ years experience within a consumer products field is required; sports and entertainment industry experience is preferred
– A working knowledge of direct to consumer eCommerce in Asia on multiple platforms including Tmall, JD, Amazon, and Suning is required; direct to consumer eCommerce operational experiences preferred
– Candidate preferred with FMCG/ Retail background
– Brand licensing experience, a sound understanding of brand management, and experience with youth brands is preferred
– Entrepreneurial, passionate, and collaborative
– Knowledge of Microsoft Office including Word, Excel, Outlook, PowerPoint, and Keynote
– Strong organizational, communication, interpersonal, and time management skills
– Creative flair both in generating ideas and execution
– Team player who is also on independent thinker and creator
– Good attention to detail
– Able to work flexible hours including some nights and/or weekends based on business need
– Bi-lingual Chinese and English is required
– Ability to travel as needed for business
– Bachelor degree required, MBA preferred

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