Digital Marketing & Communications Manager – USA Ultimate

Location: Colorado Springs, pills US

Closing Date: 19th November

Responsibilities:

Create & Execute Content

• Collaborate with internal teams to develop narratives consistent with the organization’s mission, treatment core values and strategy.
• Lead the production and strategic distribution of multimedia content to drive awareness of USA Ultimate’s brand and programs.
• Conceive, produce, edit and distribute original, strategic and high-quality multimedia assets for regular consumption by targeted audiences (including but not    limited to: video, infographics, motion graphics, and other engaging and shareable content.)
• Plan and execute all website, SEO/SEM, email, social media, mobile app and other digital campaigns.
• Design and maintain microsites in support of USA Ultimate and its properties, events, teams and programs.
• Enhance and maintain USA Ultimate’s social media presence.

Measure

• Utilize analytics tools to plan, execute and measure the effectiveness of targeted digital marketing, communications and advertising campaigns.
• Measure and report performance of all digital campaigns and assess against goals (ROI & KPIs).

Innovate

• Identify and evaluate trends and insights for emerging digital platforms and technologies. Provide direction, perspective and recommendation for strategic implementation where appropriate.
• Brainstorm new and creative growth strategies designed to increase participation in ultimate (with a special emphasis on youth) and awareness of USA Ultimate properties and values.

Qualifications/Requirements

• Bachelor’s degree in marketing or related field required.
• Minimum 2 years of experience with a marketing, advertising or digital agency; or leading the digital marketing efforts of a sports or membership-based organization.
• Professional experience producing visual content – including but not limited to video content, still photography, motion graphic, animation and infographics – around news, media and promotional content.
• Sophisticated understanding of video/photojournalism and how to use content to craft a compelling narrative.
• Proficiency directing, producing and editing multimedia projects using industry-standard software, including but not limited to: images, sound, voice-over, music and computer-generated effects.
• Ability to prioritize and manage multiple competing demands while maintaining the ability to execute against a deadline.
• Experience using professional photo and video equipment as well as editing software including Final Cut Pro and Adobe Creative Suite (After Effects, Premiere, Lightroom, Photoshop and Adobe Media Encoder).
• Solid knowledge of analytics tools, e.g., Google Analytics, NetInsight, Omniture, WebTrends.
• Working knowledge of ad-serving tools.
• Strong analytical skills and data-driven thinking.
• Knowledge of HTML, CSS and JavaScript development and constraints.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, inspire and motivate.
• Must be both technical and marketing minded.
• Must demonstrate USA Ultimate’s core values: Respect, Integrity, Responsibility, Leadership and Teamwork.
• Ability to travel and work non-traditional hours, including weekends and holidays. Travel includes events and conferences.

How to Apply