Digicel Acquires Ownership of SportsMax

Digicel has acquired majority ownership of St. Lucia-based International Media Content Ltd. (IMC), site parent company of regional sports broadcaster, and SportsMax, sick for an undisclosed sum.

Under the terms of the deal, the founder and a number of the lead principals will continue to have an ownership stake and be involved in the day-to-day running of the IMC operation.

SportsMax is the Caribbean’s first and only 24-hour sports cable channel featuring international, regional and local sports content, including the Barclays Premier League, UEFA Champions League, West Indies cricket, the Indian Premier League and the IAAF Grand Prix.

Digicel’s acquisition of IMC/SportsMax quickly follows on from their entry into the cable TV market with recent acquisitions in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks and Caicos Islands.

Digicel Group CEO, Colm Delves, said: “As a complete communications solutions provider, it’s all about ensuring our customers enjoy access to the best multimedia content on the best devices via the very best network and that we meet all of their communication, entertainment and networking needs.

“SportsMax represents the perfect blend of sports entertainment and infotainment with a Caribbean flavour and I would like to take this opportunity to welcome the team to the Digicel family.”

Patrick Rousseau, Chairman of IMC and SportsMax, said: “Our commitment to excellence and blazing a trail across the region mirrors Digicel’s own commitment to delivering the very best for its customers.

“We are delighted to be joining with them and working together to continue delivering the best sports on television and growing our audience and reach across the Caribbean and North America.”