Didier Drogba to Appear in New Advertising Campaign for Windhoek Lager

Premium beer brand Windhoek Lager has signed a new partnership with soccer superstar Didier Drogba for the Iory Coast international to feature in a new Pan-African advertising campaign.

The campaign celebrates the story of a beer from Africa that has grown to be celebrated and loved world-wide, and draws comparison to a man who has followed a similar journey. 

“Windhoek Lager is a true African success story,” explained Jacqueline Pack, Senior Brand Manager- Windhoek, at Namibia Breweries. “We’ve chosen to keep brewing to the original recipe and method according to the purity law, despite there being easier and cheaper ways to brew beer. It means that we can deliver exceptional quality, taste and purity, which results in a premium and world class product that wins gold medals internationally.

“Drogba shares the same values and conviction that we do. Not only is he a proudly world class African, but he has also kept it real, prioritising the important things in life above triviality and the temptation to do it easier. His authenticity and strength make him a man that Windhoek is proud to be associated with,” continued Pack. 

“Through the partnership with him, and the telling of his story, our aim is to encourage Namibians to taste Africa’s World Class Beer and to show that nothing comes easy – it takes determination and hard work to achieve great things”. 

The partnership will see Drogba appearing in a TV commercial, as well as posters, billboards, and other advertising collateral for the brand. Plans are also being developed to bring him to Namibia to meet Windhoek Lager fans. 

Commenting on the campaign, Didier Drogba said that he was excited to be partnering with Windhoek Lager. “It’s great to see an African beer become so popular in so many different countries. I’m looking forward to visiting the Namibian shores soon to see the home of Windhoek lager.” 

The campaign will launch with a TV commercial which will air in Namibia on 19 December 2013.