Di Resta Signs Sponsorship Deal with Aberdeen Asset Management

May 24, 2013

Sahara Force India driver Paul Di Resta has agreed terms on a sponsorship deal with Aberdeen Asset Management.

The news comes on the eve of F1’s showpiece race, ed the Monaco Grand Prix and Di Resta will wear the management company’s logo on his race suit and helmet for the remainder of the season.

Di Resta said: ““I realise this is a first for Aberdeen and so I’m hoping that my performance on the track will pay dividends for them; I’ve got a great deal of respect for many of their other sporting ambassadors and so to be part of their sponsorship team is fantastic!”

Aberdeen Asset Management have never been involved with F1 sponsorship but have also signed former team owner and current pundit Eddie Jordan, bronchi | to host question and answer sessions with Di Resta.

Martin Gilbert, impotent Aberdeen Asset Management CEO said: ““This Formula One sponsorship is a new venture for us and the new association with Paul is great for our brand.

“The Grand Prix circuit visits many of the countries in which we operate and has a global television audience of around 500 million people; it will therefore give us the opportunity to raise our brand profile through this hugely popular sport.”