DHL Formula E Maserati Sponsorship

DHL And Formula E Extend Partnership, Maserati To Join Championship In 2023

January 12, 2022

DHL andFormula E have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles.

As part of the agreement, DHL remains Official Founding and Logistics Partner to the ABB FIA Formula E World Championship and will continue to transport over 415 tons of the all-electric motorsport World Championship’s freight – including all race cars, batteries and charging units, and media and broadcasting equipment – helping Formula E with a tailored, multi-modal transport approach that maximizes efficiency and reduces CO2 emissions.

The renewed partnership will see on and off-track initiatives that highlight the joint DHL-Formula E commitment to environmental and social responsibility – and underscore DHL’s role as sustainability pioneer in the logistics industry.

As part of the relationship, DHL will have exclusive rights to the DHL & Formula E Together Green Award, unearthing sustainability heroes across the globe. A local hero will be recognized at each ABB Formula E race location in Season 8, while accepting global nominations from individuals and organizations throughout the season for the inaugural award.

The award winner will be announced at the end of season gala dinner in Seoul. DHL’s aim is to honor everyday sustainability heroes as global brand and sustainability ambassadors – to recognize their ability to shift attitudes through awareness, and call attention to the power of positive action, however small, in building a more sustainable future.

Arjan Sissing, Head of Global Brand Marketing at Deutsche Post DHL Group said, “Deutsche Post DHL Group will be investing 7 billion euros in clean operations and climate-neutral logistics through to 2030, which includes major investments in its fleet of e-vehicles. This – along with our goal to achieve zero-emission logistics by 2050 – is a major, industry-leading commitment on the part of DHL. But we also recognize that the small incremental developments and steps – the everyday engagement and commitment on the part of individuals and organizations around the globe – are so important to moving the needle. The DHL & Formula E Together Green Award is meant to call attention to these heroes and hopefully amplify the impact they are having.”

Formula E CEO Jamie Reigle said: “DHL have been an integral partner to Formula E from inception and we are delighted to extend and enhance our collaboration. Transporting the freight is a fundamental aspect to the running of Formula E and DHL continue to do so with a passion for driving forward new sustainable measures which have relevance throughout the logistics industry. The new DHL & Formula E Together Green Award will elevate our partnership to a new level by providing a renewed platform to showcase sustainable initiatives at every race weekend. We look forward to working with DHL to set the standard in sustainable logistics for sport and inspire fans around the world to take actions to fight climate change.”

Other joint Formula E x DHL initiatives of the enhanced partner package include DHL’s “Legacy Program” – with activities such as tree planting, a city street-art mural utilizing carbon absorbing paints, participation in community engagement at key Formula E race locations as well as DHL’s involvement in the “FIA Girls On Track” project, with on- and off-track activities to introduce young women (8 -18) to a potential career in motorsport.

In 2021, DHL delivered the most sustainable season ever in terms of Formula E logistics, using biofuel for all road and sea freight from Formula E testing in Valencia 2020 up to the final race of the Season 7 Championship in Berlin, managing to offset all emissions for Formula E’s road and ocean freight two years ahead of schedule, and offsetting 611 tons of CO2 emissions (the same as 49,000 trees).

For the upcoming 2022 season – the most extensive season ever, with a record 16 races, including three new cities (Vancouver, Jakarta and Seoul) – DHL looks to build on these accomplishments by gradually reducing the footprint of its air freight operations.

With its slogan “Change Accelerated”, the ABB FIA Formula E World Championship promotes electric mobility as a zero-emissions alternative to combustion engines and provides a platform for automotive manufacturers to develop and test new e-mobility technologies. The Gen3 racing car, scheduled for the 2022-23 season, will be the world’s most efficient racing car and is Formula E’s fastest, lightest and most powerful car to date. It is capable of a top speed of 320 km/h and regenerative braking will produce at least 40% of the energy consumed during a race.

“Formula E is world-class racing that brings tremendous entertainment value to a very broad fan base – all while creating real value for society,” says Sissing. “It has been an incredibly exciting partnership journey so far and we look forward to joining Formula E to continue raising awareness for sustainability around the world.”

Maserati To Join Formula E In 2023

Maserati today announces the first step in its motorsport strategy and will make its debut in the ABB FIA Formula E World Championship in 2023.

With motorsport in its genes and rooted in the spirit of pure competition, Maserati is the first Italian brand to compete in Formula E.  The return to the track renews the racing spirit in Maserati’s DNA.

The combination of Maserati’s unrivalled racing heritage – a brand intrinsically linked with high-performance, and its innovative attitude towards electrification – aligns perfectly with the ABB FIA Formula E World Championship, the world’s first all-electric road-racing motorsport series.

Maserati’s commitment to electric mobility is powered by a lightning surge of new energy, now accelerating to run at top speed with Folgore, the full electric range. All new Maserati models will also be available in 100% electric solutions including Maserati Grecale, Maserati GranTurismo and GranCabrio and the Maserati MC20 super sportscar. 

The ABB FIA Formula E World Championship provides Maserati with a perfect platform to showcase the unprecedented brand racing heritage and Folgore in an environment where high performance and innovation powerfully co-exist.

Maserati will debut on the grid from Season 9 with the new Gen3, the fastest, lightest, most powerful Formula E racing car ever. The Gen3 is the world’s most efficient racing car featuring a series of industry-leading design, production and technological innovations.

Since inception, Formula E’s dramatic racing on the streets of the world’s most iconic cities including New York, Monaco, Berlin, Mexico City, London and Rome has led to electric cars exported around the world today going further on every charge through increases in energy efficiency, enhancements in battery range and advances in powertrain development.

Davide Grasso, Maserati CEO, commented: “We are very proud to be back where we belong as protagonists in the world of racing. We are powered by passion and innovative by nature. We have a long history of world-class excellence in competition and we are ready to drive performance in the future.” Grasso continued: “In the race for more performance, luxury, and innovation, Folgore is irresistible and it is the purest expression of Maserati. That’s why we decided to go back to racing in the FIA Formula E World Championship, meeting our customers in the city centers of the world, taking the Trident forward into the future”.

Jean-Marc Finot, Senior VP, STELLANTIS Motorsport, added: “It is a great pleasure for STELLANTIS Motorsport to play a part in getting Maserati back in the Race. Beyond this piece of history, Maserati Formula E will be our technological laboratory to accelerate the development of high-efficiency electrified powertrains and intelligent software for our road sports cars. Formula E is the perfect Championship for this purpose and we are very proud to be the first Italian brand to join in.”

Alejandro Agag, Founder & Chairman, Formula E, said: “We are proud to welcome Maserati to their new home in world-class motorsport. The ABB FIA Formula E World Championship is the pinnacle of electric racing. It provides the perfect environment for the most dynamic and innovative high-performance car brands to showcase their technological capabilities alongside their sporting ambitions.”

Jamie Reigle, CEO, Formula E, said“We are delighted Maserati will join the Gen3 era of the ABB FIA Formula E World Championship and play a defining role reimagining the future of motorsport. Formula E races in the heart of the most iconic cities in the world and is followed passionately by a progressive global audience. Our millions of fans around the world will be thrilled to see Maserati line up on the grid as one of the world’s elite electric car brands.”

Mohammed Ben Sulayem, FIA President: “I am delighted to welcome Maserati to Formula E for Season 9. For such an iconic manufacturer with a tremendously proud and successful heritage in motor sport to pledge its commitment to the series is testament to the overwhelming faith in the ABB FIA Formula E World Championship’s future as we prepare to usher in the next era. The new Gen3 single-seater will represent the pinnacle of sustainability, technology and performance.”

DHL Formula E Maserati Sponsorship