German Handball Signs Hospitality Partnership With Lagardère Sports
April 18, 2018
The German Handball Federation (DHB) and Lagardère Sports have agreed to a hospitality partnership for next year’s World Championships in Germany and Denmark.
The sporting agency will be responsible for the exclusive marketing and media rights to both the German men and women national teams and will also produce the event’s hospitality packages.
Mark Schober, CEO of the German Handball Federation, said: “In marketing our marketing and media rights, we have been working closely and confidently with Lagardère Sports. Also in the hospitality market, our partner has many years of expertise. Therefore it was a logical step for us now to put even the sale of hospitality packages for the Handball World Cup 2019 in Germany into the hands of Lagardère Sports.”
Philipp Hasenbein, CEO of Lagardère Sports, added: “The 2019 World Cup at home is the top sports highlights, cheer on the million handball fans back. We are pleased it is now more comprehensive and more closely to support our partners DHB in marketing. Our sales team we are for this excellent position – in Germany alone, we are selling an average of 600,000 hospitality tickets per year.”
