DFB And Adidas Extend Partnership Until 2026
By Shantanu Srivastav | September 10, 2018
The governing body for football in Germany, the DFB, has extended its long-term partnership with Adidas for four more years.
Under the terms of the new agreement, the sportswear manufacturer will continue to supply kits to the country’s national teams until 2026.
Adidas has now partnered the DFB for over 60 years, with Germany winning 17 titles during that time, including four World Cups.
DFB President, Reinhard Grindel, said: “We are delighted to have Adidas at our side as a long-term, reliable partner. The early extension of our agreement is a display of trust in the strength and attractiveness of the DFB. In addition, it sends an important signal to UEFA that we stand on solid financial foundations in the long term and, also with respect to our bid to host the Euro 2024, that we fulfil the requirements of a tournament organizer.”
Adidas CEO, Kasper Rorsted, added: “I am delighted to be continuing this collaboration. The DFB and Adidas simply belong together. The timing underlines Adidas’ unique sponsorship philosophy: We stand by our long-time partners – particularly when it is important to do so. In the coming years, together with the DFB, we will do our utmost to promote the further development of football in Germany on all levels, from youth football via the regional associations up to the men’s and women’s national teams.”
Germany overcame Peru 2-1 yesterday in a friendly match.