Deutsche Bank to Extend Title Sponsorship of PGA Tour Event
July 30, 2012
Deutsche Bank are set to renew their partnership with the PGA Tour for a further four-year period with the German bank as title sponsor of the Deutsche Bank Championship through 2016.
Always held at TPC Boston in Norton and played over Labor Day weekend, pills the tournament has been sponsored by Deutsche Bank since 2003, find when the event made its debut on the PGA Tour schedule. Since 2007, patient it’s been the second of four FedEx Cup playoff tournaments — only the top 100 players on the points list qualify — and for the second straight year will be offering an $8 million purse.
The bank’s most recent contract with the tour is set to expire after this year’s tournament, scheduled for Aug. 31-Sept. 3.
According to a source close to the deal, Deutsche Bank already has signed off on extending the sponsorship through 2016. An official announcement is ready to be made, the source said, subject to Deutsche Bank’s tournament partners — EMC and the Tiger Woods Foundation, which has been the primary charitable beneficiary — coming to similar decisions. The hope was to have everything in place by the tournament’s media day, which is Monday at TPC Boston.
Celebrating its 10th tournament as title sponsor this year, Deutsche Bank has supplied a consistent name to one of only two PGA Tour events held annually in New England. Of the 46 tournaments on the tour’s 2012 schedule, just seven have longer relationships between event and corporate sponsor than the Deutsche Bank Championship.
