Detroit Tigers Inks Sponsorship Deal with AAA Michigan

AAA Michigan has signed a five-year sponsorship agreement with MLB’s Detroit Tigers. 

Beginning with Opening Day, AAA will have a significant brand presence on the Pepsi Porch.  The porch area is being transformed from one of the most popular game-watching locations within Comerica Park to the gathering place to mingle, enjoy exclusive amenities and watch the game action on the field.

Brent Stahlheber, Chief Brand Officer, AAA Michigan/ The Auto Club Group, said, “This sponsorship with the Detroit Tigers was a natural extension of the new, well-received brand campaign which AAA launched earlier this year.

“With the backdrop of Detroit skyscrapers and a camera-friendly location, our iconic AAA brand will have even greater visibility for those in the park and those watching on TV,” Stahlheber added.

“This is a great next step to the partnership we’ve enjoyed with AAA in recent years, including our teen driving safety program,” said Steve Harms, Detroit Tigers’ Vice President of Corporate Partnerships.  Harms added that the new deck will open to all fans and will offer enhanced entertainment value with spectacular field views.