Detroit Lions Look to Develop Brand by Using Social Media Marketing Platform

NFL team Detroit Lions are looking to strengthen their brand after using social media marketing platform Social Toaster.

The program, sale ed entitled Lions Pride, case enables Lions fans to share Lions web content directly with Lions Pride — a Detroit Lions fan club — and their social networks.

Over 3,000 Lions fans have joined Lions Pride since its October 19th launch. It is estimated that those fans have a reach of over one million people.

Fans that participate in the program earn points for each piece of Lions information they share to their social networks, and also for each person that visits the Lions website as a result of that shared content. In return, participants have the chance to win various prizes, including Lions tickets and sideline passes.

Detroit Lions New Media Coordinator Chrissie, said: We were instantly intrigued with SocialToaster’sconcept. The platform allows us to release news and information in a non-traditional way and it rewards our fans for participating. Since our soft launch we have seen steady growth in our numbers and have already received plenty of fan feedback, showing that fans are not only signing up, but they are engaged in the process as well.”

Detroit native and SocialToaster CEO Brian Razzaque, said “We’re really excited to welcome the Detroit Lions to our rapidly expanding client list. They’ve been extremely supportive and have clearly demonstrated that they understand the unique value of our platform in terms of enabling them to tap into their existing supporters. It’s exciting to see good things coming out of Detroit, and we’re looking forward to being a part of that into the future.”

Baltimore-based company Social Toaster’s are already familiar with NFL surroundings after created a similar campaign with the Baltimore Ravens in September of this year.