Derbyshire Cricket Signs Largest Ever Sponsorship Deal with 3aaa

UK’s leading national training providers 3aaa (Aspire Achieve Advance Ltd) has become Derbyshire County Cricket Club’s first ever stadium naming rights partner.

The six-figure deal is the largest commercial partnership in the history of the Club. It will see the ground renamed as The 3aaa County Ground (pronounced verbally as The 3a County Ground) as well as 3aaa becoming Derbyshire’s NatWest T20 Blast shirt sponsor.

Also, as part of the ground-breaking partnership, 3aaa will provide four high quality, industry experienced apprentices to join Derbyshire’s off-field commercial and administration team.

Derbyshire CCC Chairman Chris Grant continued: “We are delighted to be in partnership with 3aaa. The deal announced today is by far the largest commercial partnership financially in the history of the Club and is another step forward for us in narrowing the revenue gap with other counties.

“Everything we’ve done and continue to do on and off-the-field over the last six months is designed to bring long term success on the pitch and this ground-breaking partnership is the next step in achieving this goal.”

Peter Marples, 3aaa Director, added: “We are delighted to embark on this breakthrough partnership with Derbyshire and proud to be supporting our local County Cricket Club.

“As 3aaa continues to expand, we wanted to secure a major sponsorship deal to raise our profile and strengthen our brand awareness. We felt Derbyshire, with their ambitions for success and commitment to elite performance, were the perfect fit. 

“As a Derbyshire based business, we are also keen to contribute to businesses at the heart of the local community; this partnership will help achieve that objective.”