Derby County Reveal BetBadger as Secondary Shirt Sponsor

September 12, 2013

Football betting statistics analyst have announced they have agreed a deal to sponsor Derby County FC’s secondary shirt for the new season.

The sponsorship deal will see the BetBadger brand feature on the back of the first-team’s home, away and third kit shirts and shorts throughout the 2013/14 campaign.

The logos will appear on the Rams’ kit for the first time when Derby travel to Millwall in the SkyBet Championship on Saturday 14th September 2013. is a new website that offers an innovative way to view and choose the best football match odds and/or correct scores through their unique betting interface called The Grid.
Derby County Advertising & Partnership Executive George Harborne commented: “We are extremely pleased to have reached an agreement which will see on Derby County’s shirts and shorts this season.

“I am delighted that we have been able to develop the partnership between the Club and and we are confident that they will prove to be a great partner for Derby County.

“We are all looking forward to building on an already strong working relationship with Andy Stewart and his team.”

Andy Stewart of said: “It is a very exciting time for us launching our website and being able to offer our users a completely different way of looking at the football betting market.

“Being able to adjust your betting strategies to manage the risk is not available in such a simple to use format anywhere else, and we would ask all Rams fans over the age of 18 to go online and try the system out.

“Becoming back of shirt and short sponsor, as well as having a presence around Pride Park Stadium is a great way to launch our brand and we are excited about working together with the whole team at Derby County.”