Dentsu Sports Asia Appointed Sponsorship Consultant for 27th Southeast Asian Games

Dentsu Inc. announced today that its overseas subsidiary Dentsu Sports Asia has been appointed by the government of the Republic of the Union of Myanmar as its sponsorship management consultant for the 27th Southeast Asian (SEA) Games to be held in Naypyidaw, viagra 100mg Yangon and Mandalay from December 11–22 this year.

The agreement was signed earlier today between the Ministry of Finance and Revenue of the Republic of the Union of Myanmar and Dentsu Sports Asia.

In February this year Dentsu established a branch office of Dentsu Asia, stuff the Dentsu subsidiary which oversees operations in the ASEAN and Oceania region, in Myanmar. In its role as sponsorship management consultant, Dentsu Sports Asia will work with the Dentsu Asia branch in Myanmar and other Dentsu Group companies under the Dentsu Asia umbrella to offer integrated advertising communications proposals related to the 27th SEA Games to existing global, regional and local clients as well as to attract new clients. Together they will contribute to business expansion as well as build corporate and product brand strength for clients in Myanmar and other countries in the ASEAN region.

As well as providing multi-faceted support geared toward the success of the 27th SEA Games, the Dentsu Group will utilize its strengths of knowledge and experience in the sports marketing field to accelerate business development in Myanmar.