Dentsu Seals Broadcast Rights for Sochi 2014 & Rio 2016 in 17 Asian Countries

Dentsu Inc. has secured the Olympic broadcast rights in 17 countries across Asia for the Nanjing 2014 Summer Youth Olympics, shop Sochi 2014 Winter Olympics and Rio 2016 Summer Olympics after a new deal with the International Olympic Committee (IOC).

Dentsu has acquired exclusive gatekeeper broadcaster rights (all languages; all media platforms) for the three editions of the Games in Afghanistan; Brunei; Cambodia; Chinese Taipei; East Timor; Hong Kong, case China; Indonesia; Iran; Laos; Malaysia; Mongolia; Myanmar; Papua New Guinea; Philippines; Singapore: Thailand and Vietnam.

Dentsu will now seek broadcast partners on all platforms within the 17 territories, with an obligation to the IOC to ensure that the largest possible audience has access to broadcast of the Olympic Games. Earlier this month, the IOC awarded Dentsu the broadcast rights in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. 

IOC President Jacques Rogge said: “An organisation with a long-standing commitment to the Olympic Movement, Dentsu has a proven track record in broadcast rights sales in Asia; and the agreement ensures comprehensive coverage of the 2014 and 2016 Olympic Games, as well as the Youth Olympic Games in Nanjing, across Asia.”

“We are delighted to have secured a strong partner in Dentsu in order to negotiate broadcast arrangements for these editions of the Olympic Games and Youth Olympic Games in 17 important markets,” said IOC Executive Board member Richard Carrión, who led the negotiations. “We are confident that Olympic fans in these countries will be more than satisfied with the quality and quantity of the coverage provided.”

Dentsu Inc. Executive Officer Kiyoshi Nakamura said: “We are honoured to sign the agreement with the IOC for the broadcast and exhibition rights in 17 Asian territories for the Olympic Games in Sochi and Rio de Janeiro, and the 2014 Youth Olympic Games in Nanjing, China. Together with the five Central Asian territories that have been awarded to Dentsu, we are committed to contributing to the development of the Olympic Movement in Asia by distributing media rights in a total of 22 Asian territories.”