Dentsu acquires Rugby World Cup 2019 sponsorship rights

World Rugby has have announced that media and advertising company Dentsu has acquired official sponsor and supplier rights for the Rugby World Cup 2019 in Japan.

Dentsu, headquartered in Japan, are a partner of the Japan Rugby Football Union and Japan Rugby 2019 organising committee.

The agreement was made in conjunction with IMG, World Rugby’s commercial sales agent for Rugby World Cup 2019, which is responsible for sales and delivery of commercial rights for the mega sports event.

“World Rugby and IMG are delighted to be partnering with Dentsu on attracting Japanese commercial partners for Rugby World Cup 2019, the first Rugby World Cup in Asia,” said Murray Bennett, World Rugby Head of Commercial, Broadcast and Marketing,

“This deal reflects the strong commercial interest within Japan and across Asia. Dentsu’s unparalleled knowledge of the Japanese market will enable Rugby World Cup 2019 reach and harness interest from top Japanese multinationals while maximising promotion of the tournament across the host nation.” 

Japan is gearing up to host 400,000 expected visitors and an estimated £2 billion ($2.45 billion) in additional economic output during the Rugby World Cup in 2019.

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