Delphi Signed by North One Sport as WRC Partner
May 9, 2011
Delphi has been unveiled as the official automotive technology partner of the FIA World Rally Championship (WRC), gaining access to branding and marketing rights at rally events throughout the season.
The deal is another boost to the automotive supplier’s motorsport sponsorship portfolio having already sponsored Nascar team Hendrick Motorsports and the British Truck Racing Championship.
President of Delphi Product and Service Solutions Francisco A. Ordoñez, stated: “At Delphi, we live and breathe automotive technology and, for us, racing epitomises the very high, extreme durability standards we strive for every day. The WRC shares these very same values, making this a great strategic fit for Delphi. The partnership reinforces our commitment to motorsport and gives us a solid platform on to which build our profile worldwide.”
Simon Long, the chief executive of Convers Group owned WRC promoter North One Sport, added: “Delphi’s commitment to delivering real world innovations that make vehicles smarter and safer, as well as more powerful and efficient is a natural fit with the WRC. With their original equipment technology and service expertise, the association with Delphi is very important to us. We are delighted to welcome Delphi to our family of partners.”