Delaware Office Of Highway Safety Announces Title Sponsorship at Dover NASCAR Race

By Community | May 21, 2014

The Delaware Office of Highway Safety and Dover International Speedway have teamed up for the “Buckle Up 200 presented by Click It or Ticket” NASCAR Nationwide Series race, unhealthy set for Saturday, May 31, 2014.

Throughout the May 30-June 1, 2014 race weekend at the Monster Mile, the Delaware Office of Highway Safety (OHS) will promote and educate fans on the importance of wearing a seat belt on every trip and the ramifications that come with failing to do so.

“We appreciate the continued support and partnership with Dover International Speedway to promote traffic safety in Delaware,” said Jana Simpler, director of OHS. “They are great partners and help us expand our messaging to reach and inform more individuals about the importance of buckling up to save lives on our roadways.”

The Click It or Ticket program, now 14 years old, is a national seat belt enforcement campaign aimed at saving lives by enforcing seat belt laws and ticketing motorists who fail to buckle up. OHS conducts year-round seat belt enforcement with state and local police agencies in Delaware, which is directed toward high crash locations and scheduled during times of the year when unrestrained crashes peak. This enforcement is coupled with several education and outreach activities throughout the state, including partnerships with schools, corporate agencies and little league organizations, as well as the “Buckle Up 200 presented by Click It or Ticket” with Dover International Speedway.

The enhanced partnership is an extension of an already existing relationship with the track, as OHS currently serves as the title sponsor for the Sept. 26 “Drive Sober 150” presented by the Delaware Office of Highway Safety NASCAR K&N Pro Series East race. In addition, OHS has an interactive display in the FanZone at Dover International Speedway races.

On the track through the May 30-June 1, 2014 race weekend, OHS will serve as the primary sponsor on Reed Sorenson’s No. 36 Tommy Baldwin Racing Chevrolet in the NASCAR Sprint Cup Series, Paulie Harraka’s No. 44 TriStar Motorsports Toyota in the NASCAR Nationwide Series and Ben Kennedy’s No. 31 Turner Scott Motorsports Chevrolet in the NASCAR Camping World Truck Series.

The Delaware Office of Highway Safety will also treat fans to a unique experience on Saturday morning of the race with the Open Track Session presented by Click It or Ticket. The event will include a free question-and-answer session with NASCAR Sprint Cup Series driver Jamie McMurray, as well as Sorenson and Harraka. Any ticketholder to the Saturday race will have the opportunity to enter the track at Gate 18 from 8 to 9 a.m. and walk the frontstretch of the Monster Mile.

“We couldn’t be happier that the Office of Highway Safety has decided to promote seat belt safety as part of our Saturday NASCAR Nationwide Series event this spring,” said Mike Tatoian, executive vice president and COO of Dover Motorsports, Inc. “Anytime someone gets in a car it’s important that they always remember to buckle up. It’s proven to save lives.”

NASCAR returns to Dover International Speedway May 30-June 1, 2014 for the June 1 “FedEx 400 benefiting Autism Speaks” NASCAR Sprint Cup Series race, the May 31 “Buckle Up 200” presented by Click It or Ticket NASCAR Nationwide Series race and the May 30 “Lucas Oil 200” NASCAR Camping World Truck Series race.