DB Schenker Becomes Global Logistics Partner for International Triathlon Union

January 26, 2012

The International Triathlon Union (ITU) has announced today that DB Schenker has inked a deal to become the Global Logistics Partner of the ITU World Triathlon Series for three years.

An industry leader, DB Schenker will provide transportation and logistics services for the ITU World Triathlon Series which will visit eight different countries on four continents, beginning with Sydney on April 14. 

Marisol Casado, ITU President and IOC Member, said: “The ITU World Triathlon Series is all about excellence so we are proud to welcome DB Schenker, a new partner that represents just that.  World class delivery and logistics support from DB Schenker is a wonderful addition and will contribute to the continuing success of the ITU World Triathlon Series.”

Dr. Thomas C. Lieb, Chairman of the Management Board of Schenker AG, added: “We are excited to be partnering with the ITU World Triathlon Series. Triathlon events continue to grow across all five continents and the level of competition at all levels is far reaching. So to that end, to support and provide logistics services to the ITU series is a great honour for us. Transporting the goods and equipment across the eight events is what our service offering is all about – on time and in full.”

In 2011 the ITU World Triathlon Series doubled its media figures compared to 2010. The TV duration was 917 hours; the coverage reached an audience of 207 million and made 4.6 billion FASPO contacts. The events had more than one million spectators while 27,500 participants competed in one of the age-group races.

Entering its fourth year, the ITU World Triathlon Series is the premier triathlon series in the world and the most competitive.  Athletes compete in series events with total points added to determine the ITU Triathlon World Champion.  In 2012, the series will be staged in eight different countries, kicking off in Sydney in April and wrapping up in October at the Grand Final in Auckland where the ITU World Champions will be crowned.

The deal was brokered by Upsolut Event GmbH, ITU’s commercial and marketing partner. Existing partners and sponsors of the ITU World Triathlon Series are: Dextro Energy, Samsung, Suunto, Skins, Specialized, Oakley and now DB Schenker.