DAZN Strikes Up Boxing Partnership With Snapchat
October 28, 2019
DAZN has announced a new deal with Snapchat to produce content and two new shows around the company’s major boxing events.
The streaming service has signed a number of high-profile boxing deals, the biggest of which being the $365 million contract with Canelo Alvarez for 11 fights, also having an agreement with Eddie Hearn’s Matchroom Boxing.
Jamie Horowitz, EVP Content for DAZN North America, said: “The DAZN Snapchat slate will bring fight fans closer to the action while allowing us to showcase the sport to an entirely new audience.
“These shows were specifically developed to leverage the Snapchat platform and highlight the sport’s most thrilling moments. Viewers can expect everything from quick cut highlights on fight night to exclusive access from a fighter’s locker room moments before a bout.”
