DAZN Secure Serie A Broadcast Rights

By Shantanu Srivastav | June 14, 2018

DAZN are to launch in Italy after the streaming service secured exclusive Serie A rights from next season.

The move follows parent company Perform Group’s successful bid for exclusive multi-platform broadcast rights to 114 top-flight matches per season, over the next three years. This is the first time a pure live and on demand OTT platform has been awarded exclusive football rights in Italy.

From the start of the 2018/19 campaign, DAZN will be the new digital home for some of Serie A’s biggest matches, including the Saturday night game at 8.30pm plus matches on Sunday at 12.30pm and 3:00pm. In addition, DAZN will show highlights of all games.

James Rushton, CEO of DAZN, said of the deal: “The sport industry is ripe for disruption. Consumer behaviour has been transformed by technology, with streaming becoming the new norm for viewing content. DAZN suits the changing needs of today’s sports fans. Since launching almost two years ago, we have disrupted the industry in multiple markets as we change the way the world sees sport.

“DAZN is the world’s first pure sport OTT offer, which will do for sport what Netflix did for TV and what Spotify did for music. We are already the world’s largest sport broadcaster based on volume, streaming more than 100 million hours of content to fans each year. Our entry into Italy with Serie A rights is the first of many announcements we expect to make in the coming weeks as we reveal a range of premium domestic and international sports rights to create a multi-sport offering that is accessible, affordable and lives up to our fans first philosophy.”