David Beckham Becomes Sky Ambassador

Global soccer superstar, David Beckham has been announced as the new Sky ambassador. 

The former Manchester United and Real Madrid star will play a leading role across the breadth of Sky’s work to support grassroots sport and encourage participation across Britain and Ireland. He will also feature in adverts to promote the unrivalled range of sport and innovative services offered by Sky.

In his role as a Sky ambassador, he will help to use the power of sport to change lives through the successful Sky Sports Living for Sport initiative. 

In joining Sky, Beckham teams up with other sporting icons who are part of the company’s strong and deep-rooted support for British sport and grassroots participation. They include Olympic gold medallist Jessica Ennis CBE, who became an ambassador for Sky Sports last year; Sir David Brailsford, Principal of Team Sky and the architect behind the exceptional performance of British Cycling; and Sir Bradley Wiggins five times Olympic gold medallist and first ever British winner of the Tour de France.

Beckham said: “Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I’m delighted to be joining them.

“I’ve always been passionate about the importance of sport in the lives of young people. It’s not all about winning; just getting involved in sport gives you confidence and skills for life. I was lucky to have some amazing role models when I was younger, and I’m excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation.”

Jeremy Darroch, Sky’s chief executive, added: “It’s great to welcome David to Sky. Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport.”

{jcomments on}