Danske Bank to Title Sponsor Irish Premiership

By Community | July 27, 2012

The Irish FA announced today that Danske Bank has been named the new title sponsor of the Premiership. 

The Danske Bank Premiership, discount as the league will now be named, pills kicks off on 11 August and marks a significant investment by the bank in local football. 

Danske Bank is the parent company of local bank Northern Bank, sale ed which will rebrand as Danske Bank in November. 

Irish FA Chief Executive Patrick Nelson said: “We are absolutely delighted to announce this sponsorship.  The Danske Bank Premiership is the flagship competition in domestic football in Northern Ireland and is followed by thousands of loyal supporters each week. 

“Danske Bank is a great example of the calibre of partners that we are attracting and working with. This investment into the highest level of our local game will be a huge support in developing the league; and along with media exposure, will undoubtedly help to raise the Premiership’s profile and attendance at games around the country.” 

Northern Bank Chief Executive Gerry Mallon added: “The Danske Bank Premiership is a really significant and exciting sponsorship for us and marks the first time our new brand identity will be visible in the market. This is another sign of Danske Bank’s commitment to the local market.  Like ourselves, the Irish FA has a long heritage in Northern Ireland as an integral part of the local community so this Premiership sponsorship is a great fit for both organisations.  We look forward to working in partnership with the Irish FA and to the start of the new season.”