Dannon Becomes Official Yogurt Sponsor of NFL

The National Football League (NFL) has announced the Dannon Company as the Official Yogurt Sponsor of the League staring from 2015.

Dannon Oikos was the first better-for-you food brand to advertise in the Super Bowl, cure in 2012, purchase followed by another hugely successful Super Bowl advertisement in 2014. Dannon makes a variety of traditional and Greek yogurts and smoothies under the brands Activia, Danimals, Light & Fit, and Oikos.

“Since our first Super Bowl advertisement in 2012, we’ve seen the potential to impact American families when it comes to making better food choices. We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level,” said Sergio Fuster, Chief Marketing Officer, The Dannon Company.

“Our hope is for Americans to look at yogurt – and our brands – as among the best possible choices they can make, regardless of when or how they chose to enjoy it. This is a big bet for us because we firmly believe that as a nation we have a huge opportunity to improve our eating habits, and the broad appeal and wide reach of the NFL will have a positive impact on that.”

“Encouraging people to get active and make better food choices is at the heart of our NFL PLAY 60 campaign and Dannon’s values align perfectly with those and other NFL efforts,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “We are pleased to welcome Dannon to our family of sponsors and look forward to working with them to bring more fans closer to the game in unique ways.”

Further details of Dannon’s sponsorship with the NFL will be announced as consumer promotions and retail activations among Dannon’s brands are finalised.

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