Danish Soccer Teams F.C. Kobenhavn & FC Midtjylland Sign Deal with Unibet

January 17, 2012

Danish Soccer clubs F.C. København and FC Midtjylland have agreed a three-year sponsorship deal with Unibet, ed with the Swedish online gaming operator becoming the exclusive betting partner for both clubs. 

The deal will see an increase in the entertainment and media FCK fans can expect to find on match days. Lions CEO Anders Hørsholt was on hand to speak to FCK.DK about the new agreement:

As the gaming market in Denmark has now been partially liberalised, buy Danish football has become a focus for foreign gaming providers. By virtue of our position as the best football team in Scandinavia and a regular participant in European competition, we are an attractive partner. We have negotiated with a variety of betting providers, but Unibet has proved to be the single most interesting partner.

Unibet will be Denmark’s favourite betting provider, and we see sponsorship of FC Copenhagen as a natural step on this road. We are convinced that the loyal fans of FC Copenhagen will benefit from our initiatives in this regard.

“Unibet is focused on being a dedicated gaming operator in Denmark, so we are delighted to announce this partnership with two of the most ambitious clubs in Denmark,” Unibet’s general manager for Denmark, Kim Olesen, said this week.

“The level of ambition in Copenhagen and Herning accords well with the thoughts we have about our own position in the Danish gaming market. Unibet wants to be the preferred online betting operator in Denmark and the cooperation with F.C. Copenhagen and FC Midtjylland supports our ambition and commitment in the Danish market.

“It is two unique clubs, each with its own sharp profile: FCK has for several seasons demonstrated its international strength and have represented Denmark excellent in the European club competitions, while FCM is strongly rooted in its region and for several years has been developing local football talents from its own academy. ”

Anders Hørsholt, CEO of F.C. København said: “Unibet has shown a particular interest and commitment to activate the sponsorship towards F.C. Københavns fans both on and between match days. We are looking forward to this collaboration and are confident that the sponsorship will be of great benefit to Unibet, F.C. København and the fans.”

“Unibet is the closest thing you [can] get to a perfect match with FC Midtjylland,” said FC Midtjylland sports director Jens Ørgaard. “Unibet is a well-known operator, and has, like we do, a desire to challenge the established. Unibet understood immediately the potential of our unique regional club cooperation, and could therefore make an offer that was interesting for both FC Midtjylland, but also for our 150 cooperative clubs whom will play an important role in cooperation with Unibet. ”