Dallas Stars Extends Comerica Partnership
By Community | October 9, 2014
National Hockey League (NHL) team Dallas Stars has extended their partnership with Comerica.
The Dallas-based financial services company will continue to be a “Proud Banking Partner of the Dallas Stars” while increasing brand exposure through signage, print and media.
“Growing relationships with our current partners is an important aspect of our business model,” Dallas Stars President and CEO Jim Lites said. “Our new and expanded partnership with our friends at Comerica is a testament to the increasing value that the Dallas Stars can provide businesses. We are thrilled to continue working with a partner like Comerica that shares our same belief of the importance and value of building positive relationships with its customers.”
The multi-year deal with Comerica includes a newly created fixed sign (50 feet x 6 feet) located just below the press box visible for all American Airlines Center games and events. The bank will be showcased in advertisements on Stars broadcasts along with virtual signage, and will sponsor the team and player statistic pages on DallasStars.com.
“As the largest U.S. commercial bank headquartered in Texas, we are excited to embark on a multifaceted partnership with the new Dallas Stars Hockey Club,” said Comerica’s Executive Vice President and Chief Marketing OfficerJim Weber. “This partnership represents a unique opportunity for Comerica to leverage our strong local presence and national footprint, as well as strengthen brand awareness and affinity, while building enduring business relationships with Stars and NHL fans.”