Cowboys Confirm NFL First With Casino Partnership
September 10, 2018
In a first for an NFL team, the Dallas Cowboys and the WinStar World casino have agreed a deal which makes the franchise the casino’s exclusive partner.
The deal comes just days after the American football league relaxed its rules on such commercial partnerships.
The length or value of the agreement has not been disclosed, but the casino will be able to use the team’s logos and marks.
Owner and General Manager of the Dallas Cowboys, Jerry Jones, said of the collaboration: “The Dallas Cowboys take great pride in aligning themselves with the best brands in the world. It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”
The Cowboys kick off the new season against the Carolina Panthers this Sunday.
