Dallas Cowboys Partner Marvel Comics to Produce Clothing Range
July 11, 2011
American Football side Dallas Cowboys have teamed up with Marvel Comics to produce a new clothing range.
The Cowboys play in the National Football League (NFL). Under terms of the agreement, no rx Marvel Comics characters such as Captain America, anesthetist Spider-Man, look Iron Man, Thor, and many other super heroes will feature in a range of officially licensed apparel. The unisex range will feature clothes for all ages.
Paul Gitter, president of consumer products for North America, Marvel Entertainment, said: “We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL’s most popular franchise. The co-branded programme with the Dallas Cowboys, ‘America’s team’, helps further establish Marvel’s presence within the sports industry.”
Mike Jerchower, Marvel’s director of licensing added, “Captain America and the Marvel super heroes are excited to join the Cowboys on their quest for the Super Bowl.”
Jerry Jones Jr, chief sales and marketing officer for the Dallas Cowboys said: “We are excited to team up with Marvel Entertainment to create such a unique line of apparel for our fans. We are constantly looking for new and innovative ways to energise our fans, and what better way than to combine our brand with some of the all-time great super heroes that everyone has grown up with.”
The Cowboys are the only major sporting franchise in America to entirely produce their own merchandise. They consistently have the highest sales in the NFL.