Daily Mirror to Sponsor Grand Slam of Darts
November 9, 2010
THE 2010 Grand Slam of Darts will be sponsored by the UK newspaper, medicine Daily Mirror.
The tournament, doctor broadcast live in the UK on ITV4 from 13th to 21st November, will now be named the Daily Mirror Grand Slam of Darts.
The Daily Mirror will celebrate their sponsorship of the Grand Slam of Darts with an eight-page pull-out about the event in Tuesday’s newspaper, beginning their comprehensive coverage of the tournament.
“We’re delighted to welcome the Daily Mirror as the title sponsors of the Daily Mirror Grand Slam of Darts,” said PDC Chairman Barry Hearn.
“The tournament has grown in stature since being introduced in 2007 and to have the backing of such a highly-respected major national newspaper is a further indication of its popularity.
“Darts provides sponsors with outstanding value for money, which is of critical importance in these challenging times and we look forward to a long and successful relationship with the Daily Mirror.”
The estimated £450,000 deal was brokered by Mean Broadcast and gives the paper naming rights, full branding at the event and on tickets as well as broadcast advertising opportunities.