Daft Punk Promote New Album on Lotus F1 Cars

May 24, 2013

Electronic music duo Daft Punk are to appear on the latest Lotus F1 car.

To promote their latest album, Random Access Memories, the album’s logo will be displayed on Lotus F1 cars during the 2013 season. It is expected to be seen at this weekend’s Monaco Grand Prix.

A video confirming the partnership appeared on Lotus F1 Team’s YouTube account yesterday. 

Columbia Records, Daft Punk’s music label, is a partner of the Lotus F1 Team.