Cycling’s Tour of Britain to Shown Live for First Time on ITV

By Community | September 7, 2012

Cycling’s Tour of Britain will be broadcast live on television for the first time after a new deal with ITV.

The eight-stage, 1,350 kilometre race, which starts in Ipswich on Sunday, will be shown by ITV4, who have already broadcast the Tour de France and Vuelta a Espana this year.

Niall Sloane, ITV Director of Sport, said: “Following our hugely popular coverage of the Tour de France as well as the Vuelta, we’re delighted to be able to bring ITV4 viewers a third major cycling event this year with all the key action from The Tour of Britain.”

The network will broadcast over 24-hours of coverage produced by Century TV, the company that has filmed the last five editions of the race.

Coverage will be broadcast live on ITV4 and streamed online via the ITV website. It begins on Sunday with live screening of stage one from Ipswich to Norfolk Showground at 1.45pm

Hugh Roberts, chief executive of Tour of Britain organisers, SweetSpot, said he was delighted that cycling fans anywhere in Britain would be able to watch the race live.