Cycling’s Dubai Tour 2014 to be Launched after RCS Sports Deal
By Community | January 8, 2013
Dubai Sports Council (DSC) have signed a Memorandum of Understanding with RCS Sports, member of the Italian RCS Media group, to coordinate in organising the Cycling ‘Dubai Tour 2014’.
Having obtained the approval of the International Cycling Union (UCI) to include this event in the cycling calendar, Dubai is moving ahead to make it a success.
As a first step Dubai Cycling Course was inaugurated to boost the development of cycling in UAE and the region.
During the Opening Ceremony of the first dedicated Dubai cycling lane on January 4, the Dubai Sport Council announced the ‘Dubai Tour’ in the presence of Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum and four great cycling champions as Alberto Contador, Vincenzo Nibali, Ryder Hesjedal and Tony Martin.
During the event Dubai Sport Council presented the race logo and the new race jersey, designed by the prestigious Italian fashion house Versace.
Dr. Ahmad Al Sharif, Secretary-General of Dubai Sports Council and Lorenzo Giorgetti, Commercial director of RCS Sports signed the MOU at a press conference organised to give more details on this agreement which will support ‘Dubai Tour’ in terms of services and promote it on the international level.
RCS Sports deals in organising major sports events specially international cycling tours, notably the Giro d’Italia, deemed the second most important race in the world after the Tour de France.
Moreover, the parent group, RCS Media, owns a number of major sports and general newspapers and magazines and international channels, making it one of the best marketing and promotion companies for sports and others.
Dr. Al Sharif said: “This agreement with RCS Sports comes in an attempt to reinforce the efforts of the Council in organising Dubai Tour as per international standards, making it an international race since its offset and making all cyclers look forward to participating in it.”
“The organisation of this race aims also at supporting sports tourism in the emirate of Dubai and contributes in promoting for the modern Dubai, in the light of the developments through the cycling races which are followed by millions of spectators around the world and are broadcasted by the most important international television channels,” he added.
Lorenzo Giorgetti, Commercial director of RCS Sports said: “We are truely happy and proud of this cooperation and partnership between DSC and RCS Sports aiming at organising this big event. We found DSC quite keen on developing cycling and organising the highest international race ever.”