Cutter & Buck Extends Sponsorship of PGA Magazine’s Merchandiser of the Year Conference
By Community | November 8, 2012
Cutter & Buck has renewed its exclusive apparel sponsorship of PGA Magazine’s Merchandiser of the Year Conference for the second consecutive season.
This prestigious gathering of PGA professionals will take place in Orlando, bronchi Fla., medicine prior to January’s PGA Merchandise Show, and engages the expertise of golf’s best merchandisers in identifying best practices that can be shared with the 27,000 other member professionals of the PGA of America.
“We’re pleased to join forces again with one of golf’s iconic brands to stage this important industry gathering. Cutter & Buck has been a longtime supporter of the PGA golf professional and is a great fit for this key conference,” said Rick Summers, Chairman & CEO, PGA Magazine.
Cutter & Buck designs and markets upscale sportswear and outerwear for men and women under the Cutter & Buck and ANNIKA brands. All Cutter & Buck products feature distinctive, comfortable designs, high-quality materials and rich detailing. The company sells its products through golf pro shops and resorts, specialty retail shops, corporate sales and online at cutterbuck.com.
The Seattle-based apparel manufacturer has enjoyed continued growth in the ANNIKA line, named and designed for legendary golfer Annika Sorenstam, since its introduction in 2004. The company also produces a separate women’s line under the Cutter & Buck label.
“The goal of the annual Merchandiser of the Year conference is to bring together PGA award-winning merchandisers and AGM members to share and discuss challenges, opportunities and best practices within the retailing side of the industry,” said Jake Rawson, global director of sales, golf for Cutter & Buck. “This aligns perfectly with our goals and provides for personal interaction with our customer base.”
Nearly 150 PGA Merchandiser of the Year award winners, Association of Golf Merchandiser members, PGA of America representatives and various industry professionals will be in attendance.