Customer Relationship Executive – Hull City

Location: Hull, UK

Closing Date: January 27, 2017

Overview:

This is a role that will be responsible for leading the development of Hull City Tigers CRM strategy including the development and implementation of a new CRM system. The role will also help deliver the membership scheme to retain and develop the supporter base, in order

Key Responsibilities

• To maximise the effectiveness of the Clubs marketing activities
• To be responsible for maximising data collection at all customer touch-points
• To take ownership of confirming requirements, gathering data, drawing conclusions and presenting findings to stakeholders with recommendations and supporting materials
• Producing targeted sales lists based on data trends
• Involved in the construction and sending of all marketing comms, e-mail, SMS, DM
• Providing regular data insight across the club
• Working with the ticketing sales department on data quality and call campaign reporting
• Manage the CRM system, and analyse areas of data weakness for improvement
• Assisting in development of the new Club website from a data perspective
• Stakeholder in the loyalty scheme, administering and maintenance

 

Skills & Experience Required

Desired:

• Sports management/marketing degree/CIM qualification (would consider stats or maths background)
• Experience of managing a CRM system preferably Microsoft Dynamics
• Strong PowerPoint and excel skills
• Enthusiastic and driven, able to follow a lead but also use initiative
• Good knowledge of the football industry preferred
• Ambitious with a willingness to learn and accept feedback
• Ability to work as part of a larger Marketing and communications department
• Must have U.K. driving license

How to apply: visit http://www.sportsrecruitment.com/jobs/details/2464/customer-relationship-executive