Digital sportsbiz

Curveball Digital To Provide Digital Media Service To E1 Series

By Taruka Srivastav | June 28, 2021

Curveball Digital has signed an agreement with E1 Series – the world’s first electric powerboat championship – to provide a broad scope of digital media services, including social media management, strategy, content creation and original video series production.

The partnership will help E1 Series grow their global following on social media in the run up to the competition’s launch, as well as promote the brand’s key pillars in sustainability, technology and world-class sport.

Curveball’s expertise in social-first content strategy, creative campaigns and video production will mean that the stories important to the E1 Series will be told in unique, eye-catching and engaging ways.

Paddy Sloane, co-founder of Curveball Digital, said: “We are hugely excited to be working with such an innovative new series that is using its platform to push for a more sustainable future. Digital media plays a vital role in the growth of any sport and we will be creating original content to tell E1’s stories through a short and long-form content strategy. Our experience in creating behind-the-scenes video series for events like Champions League finals, UFC and boxing world-title fights will help us bring fans closer to the action and feel like they are part of the E1 journey.”

Yanni Andreopoulos, Chief Marketing & Commercial Officer at E1, said:: “I’m super happy to welcome onboard Curveball Digital as our social media and digital content agency. Building a fan base for any new sport is centred around driving interest and excitement, particularly on social media platforms. With Curveball Digital, we have a trusted partner who has a vast amount of experience working on creative campaigns around live sporting events.

We want E1 Series content to be seen as widely as possible, therefore a digital-first approach will be key in the run-up to our debut season in early 2023. Paddy and Kev have grown some of the biggest accounts in world sport and created some of the most innovative sports video series on social media, so we’re proud to be partnering with them to help tell our story in a new era of electric powerboating.”

Kev Blundell, co-founder of Curveball Digital, said: “”After working with the E1 Series team on the launch of the RaceBird, we can’t wait to get going on a long-term social media strategy. At the core of our strategy is a mission to make fans feel like they’re part of the E1 journey – wherever they’re based in the world. We’ll be using their social media accounts to bring fans closer to the sport, athletes and teams, while also showcasing all the excitement that comes from motorsport and the positive consequences of more sustainable living.”

Digital sportsbiz