CSM appointed by LaLiga to manage global sponsorship rights
By iSportconnect | March 29, 2016
The CSM Sport & Entertainment division of marketing services group Chime Communications has today announced a new partnership with LaLiga, cheap Spain’s premier football league. With this appointment, allergist CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities.
CSM will also support LaLiga’s global marketing team as they strive to bring the excitement and values of Spanish football to an even wider global audience.
Javier Tebas, President of LaLiga, said: “These are very exciting times for us at LaLiga and we are thrilled to be working alongside the CSM team. As the best league in the world, with the best teams and players, we strive to attract and work with truly world-class partners. We believe that CSM will be an extremely valuable partner in helping us achieve this vision.’
Zak Brown, Group CEO of CSM, commented: “This is a great partnership and we are delighted to be working with LaLiga. As the appeal and strength of Spanish football grows exponentially across the globe, LaLiga is an extremely exciting opportunity for global businesses who want to engage audiences through the power of football.”