Crystal Palace add Vodka company to sponsorship portfolio

By iSportconnect | August 11, 2016

Crystal Palace Football Club have announced a new partnership deal with spirit brand New Amsterdam Vodka, making the vodka brand an official partner of the club.

The partnership will see New Amsterdam Vodka make its debut in football and become seen across the new match day digital content platform at Selhurst Park.

Through this multi-platform agreement, New Amsterdam Vodka will engage fans via a consumer campaign that will include fan promotions, consumer events and global awareness.

This is the third new partner to join us in the last couple of weeks with EA Sports and Global Reach Partners joining Palace’s partnership portfolio.

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Barry Webber, Commercial Director, Crystal Palace Football Club, said: “New Amsterdam Vodka’s commitment to quality, character and being true to the brand echoes our own.  We are delighted that the fastest growing vodka brand has chosen Crystal Palace as the platform of choice to help underpin their marketing strategy as they continue to grow in new and imaginative ways.  This announcement continues to see us build an exciting platform of club partners in our ever growing corporate family.”

Olga Senkina, Marketing Director, New Amsterdam Vodka comments: “We are thrilled to be the Official Vodka Partner of Crystal Palace Football Club and we are looking forward to a very successful season.”

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